1. opic - "Understanding Global Cultures and Buyer Behavior"

 

1. Learning outcome - As an outcome of this assignment, the student should be able to identify and describe, using examples:

• what culture is and how the main components of a culture impact on business strategies
• the intimate relationships between cultural influences, consumer needs, and consumer behavior
• the approaches that can be used to conduct cross-cultural analysis
• the nature of business-to-business marketing and buyer behavior

 

1. Content - The basic content of this assignment should include the following aspects:

• Culture, values and attitudes: concept and main components 
• Culture influences in consumer behavior
• The self-reference criterion and cross-cultural analysis
• Hofstede's and Hall's approaches to cross-cultural analysis.
• The Hampden-Turner and Trompenaars' behavior and value patterns
• The Schwartz's value inventory (SVI) model
• The Fang's cross-cultural theory
• Buying and selling in a B2B international context

Answer rating: 100% (QA)

For your assignment on Understanding Global Cultures and Buyer Behavior you can structure your content as follows 1 Introduction to Culture and Its Impact on Business Strategies Define culture and its ... View the full answer