Optimize and strategically grow square footage in North America; explore new concepts such as stores that...

 

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Optimize and strategically grow square footage in North America; explore new concepts such as stores that are tailored to each community; build a robust digital ecosystem with key investments in customer relationship management, analytics, and capabilities to elevate guest experience across all touch points; continue to expand the brand globally through international expansion, open 11 new stores in Asia and Europe, which include the first stores in China, South Korea, and Switzerland-operating a total of 50+ stores across nine countries outside of North America; increase revenue $4 billion by 2020; increase total comparable sales, which includes comparable store sales and direct to consumer, by 6 percent increase gross profit as a percentage of net revenue, or gross margin, by 51.2 percent; increase income from operations for fiscal 2016 by 14 percent. Indicate which of Lululemon's company objectives (as stated in the reading above) are strategic and which are financial. How has Lululemon performed when compared to its stated company objectives? Optimize and strategically grow square footage in North America; explore new concepts such as stores that are tailored to each community; build a robust digital ecosystem with key investments in customer relationship management, analytics, and capabilities to elevate guest experience across all touch points; continue to expand the brand globally through international expansion, open 11 new stores in Asia and Europe, which include the first stores in China, South Korea, and Switzerland-operating a total of 50+ stores across nine countries outside of North America; increase revenue $4 billion by 2020; increase total comparable sales, which includes comparable store sales and direct to consumer, by 6 percent increase gross profit as a percentage of net revenue, or gross margin, by 51.2 percent; increase income from operations for fiscal 2016 by 14 percent. Indicate which of Lululemon's company objectives (as stated in the reading above) are strategic and which are financial. How has Lululemon performed when compared to its stated company objectives?

Answer rating: 100% (QA)

Lululemons company objectives can be broadly categorized into two types strategic objectives and financial objectives Strategic objectives focus on expanding the brands reach improving the guest exper... View the full answer