Question: Optimizing Digital Media Strategy Case Hubble Contact Lenses: Data Driven Direct to Consumer Marketing Objective Questions for the case: 1 . Evaluate Hubble s business

Optimizing Digital Media Strategy
Case
Hubble Contact Lenses: Data Driven Direct to Consumer Marketing
Objective Questions for the case:
1. Evaluate Hubbles business model and is it exciting to invest in Hubble?
2. Evaluate the efficiency of Hubble in acquiring and retaining the customers.
3. Evaluate Hubbles decision about advertising budget allocation between online and offline channels.

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