Optimum Bio

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Medical Supply is a medium

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sized regional supplier of medical and laboratory equipment. Since starting the company

$1$

$5$

$$years ago, Vicky Davis has built Optimum into a competitive supply company across several metro areas, but her growth potential is limited because the firm does not have an integrated sales and logistics system. Vicky asked you to evaluate Optimum's options for acquiring a new system.

$1.$ What options does Optimum have for aquiring a new system?

$2.$ What are the pros and cons of in$-$house development versus purchasing a system?

$3.$ If the decision is made to purchase a new system, what are three options for customizing the software?