OPTION #$2$ Boston Consulting Group Matrix

What characteristics differentiate stars, cash cows, question marks, and dogs in the BCG market share$/$market growth matrix $($Exhibit $2\mathrm{.}6$ in your text$)?$

Now it$$s time to put the BCG Matrix into practice by analyzing the offerings at an existing restaurant of your choice $($like Applebee's, Burger King, Jimmy John's, etc.$).$ Imagine you are working in the marketing department of that restaurant. Your job is to do a portfolio analysis of your menu.

Identify the restaurant you are choosing to analyze

Choose a total of $4$ menu items $(1$ item for each quadrant of the BCG Matrix$)$ and explain WHY you put them there. For example: the meatloaf at Smith's Cafe would be a cash cow because... Again, you will need to develop your explanation for each of the $4$ menu items.

Next, you are being given a hypothetical $$1$ million to publicize and advertise your menu $($and these $4$ items specifically$).$ You need to divvy up that cash and determine how much you will put behind your $4$ choices in part b$.$ You will have to explain your reasoning as well. $($These are the questions facing marketing managers, so it$$s nice to have a little practice here!$).$ Spending nothing on your dog is not an option.