Question: Optional, as instructor directs: Working alone or with a classmate, compare the packaging of two products that are similar to the one you plan to
Optional, as instructor directs: Working alone or with a classmate, compare the packaging of two products that are similar to the one you plan to market. Who do you think the target market is for these products, given the label, the package size and shape, and other elements? How do these packages call attention to each products competitive advantages? Prepare a brief (three-minute) presentation or write a paragraph summarizing your answers. Include your ideas for using packaging to attract your target market and highlight your products features and benefits.
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