Options: Addressability, Interactivity, Accessability, Connectivity and Control.

Select the most appropriate characteristic of digital communication for the items listed

1. Identifying customersThe ability of a business to identify customers before they make a purchase. Addressability 2. Customers expressing needs-Allows customers to express their needs and wants directly to the firm in response to its communications. (Click to select) 3. Consumers, information, and products-Allows customers to find information about competing products, prices, and reviews and become more informed about a firm and the relative value of its products. (Click to select) 4. Digital networks-Use of digital networks to provide linkages between information providers and users. (Click to select) 5. Consumers, information, and the Internet-Refers to consumers' ability to regulate the information they receive via the Internet, and the rate and sequence of their exposure to that information. (Click to select) 6. Procter & Gamble-Companies such as Procter & Gamble create social network accounts to share information with consumers and find out their opinions about products and reactions to new ideas. (Click to select), 7. Marketers at Apple-Marketers at Apple develop blogs and social networks to engage with customers and shape their expectations and perceptions of Apple's products. (Click to select) 8. Benjamin Moore & Co.-Benjamin Moore & Co. has an iPhone app (application) that allows customers to match anything, such as their own home-decorating color samples and photographs with shades of Benjamin Moore paint. (Click to select) 9. NASCAR-Companies such as NASCAR create social network accounts on Facebook, MySpace, LinkedIn, and Twitter to stay connected with consumers. (Click to select) 10. Apple's website-Apple's website offers a blog that consumers can control and provide their input regarding the company and its products. (Click to select)