options. What should Bill do? Case Study Case Study Questions and Issues 1. As an independent restaurateur, should he start advertising? 2. How should he achieve his goal of increasing dinner volume by 10 to 15 percent? 3. How should be increase his goal of increasing lunchtime off-site catering by 10 percent? 4. He is being given the hard sell by the radio station sales representative; should he consider advertising in other media, such as print or television? Is direct mail an option he should consider? 5. His clientele is quite loyal, with approximately 60 percent of his customers being repeat customers. How can he best attract more business from this group while bringing in first-time guests? b. Only about 10 percent of his business comes from tourists visiting the area. Should he advertise to attract this market? If so, how