Question: or the second part or section, you are required to create an exciting Promotional Plan for the company's upcoming product, applying all relevant E-marketing techniques
or the second part or section, you are required to create an exciting "Promotional Plan" for the company's upcoming product, applying all relevant E-marketing techniques and strategies per your earlier E-Marketing write-up, which includes the use of appropriate software applications, techniques and tools. Before creating this plan, start with performing an audit of the company's website and all E-marketing channels used, to identify existing strengths and weaknesses. Thereafter, to conduct research to understand fully the company's business, corporate marketing strategies, the upcoming new product, and the country's motorcar industry concerning the level of competition and the various consumer segments. You are a Marketing Consultant for BERJAYA SDN BHD, the authorised Great Wall Motor (GWM) vehicle distributor in Brunei Darussalam. The four years old company is planning to relaunch, re-market, and sell their interesting GWM Electric Vehicle (EV) product, in view of the current EV competition in the market, and not wanting to be left out. You have been engaged to be fully in-charge of marketing planning for their product, the fully Electric "ORA Good Cat", a compact trendy 5-seater hatchback car that would be relaunched in March 2026, around the time of the country's HARI RAYA festivities. The company had planned to introduce only a single variant being the "400 MAX" version that provides a driving range of up to 400km, with an On-The-Road (OTR) price of B$34,800.00 with 8 years/160,000km battery warranty included. An easy financing without any down payment will be available at B$537.00 or B$466.00 per month over a period of 7 years or 10 years respectively. [The main portal for this product is: https://www.gwmbrunei.com/ora-good-cat.html] list like a gantt chart for 6 months of this, with 2-3 tasks in each month, with the first month on website, seo and social media while local influencers will also be involved with us three months prior Wehn do we email promotional, newsletter make bullet points, just short ones. easy to see no need to mention set up social media profiles what will be the last one other than launch
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