Question: Order Promising Strategy Taking the given scenario forward, consider that Nosy has already launched its smartphone Best 1 , and the product has successfully completed
Order Promising Strategy
Taking the given scenario forward, consider that Nosy has already launched its smartphone Best and the product has successfully completed six months in the smartphone market.
Six months is quite a long time in the smartphone industry. Nosy knows this and wants to bring a slightly improved version of Best by tweaking certain specifications without bringing any major change in the production of the smartphone. Nosy will be launching this improved version by the name of Best S
The primary focus of the company will shift from Best to Best S Nosy wants its customers to buy Best S rather than Best and, therefore, decides to phase out Best in the coming month. During the phaseout, the company does not want to make a loss in fulfilling any customer order for Best
Which is the most optimal order promising strategy that Nosy should adopt in the phaseout of Best
Profitabletopromise PTP
Capabletopromise CTP
Availabletopromise ATP
Any promising strategy will work, as the brand is new to the market
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