Question: organization is amazon 5. Discuss the concept of globalization vs. customization and the measures taken by the global brand to recognize that offerings and communication

organization is amazon 5. Discuss the concept of globalization vs. customization

organization is amazon

5. Discuss the concept of globalization vs. customization and the measures taken by the global brand to recognize that offerings and communication should be adapted to local preferences and conditions. Support your answer with solid examples and Link to the theories discussed in the course material. (20 marks) 6. Discuss the ethical considerations for the global organization. Support your answer with solid examples and Link to the theories discussed in the course material. (10 marks) 7. Discuss the post COVID-19 challenges and opportunities for the organization. (10 marks)

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