Organizational Behaviour Case Study: Krug For more than half a century, Kroger has pride is providing value to customers by being a low-price leader. But the consumer mindset is changing. Now" valuese means convenience, ease of finding what you want, and the ability to get exactly what you want when you want a Nationwide dalle-store chain ollen have lower prices than Kroger, so that point of competitive advantage is fading. And thanks to Amazon.com and other online metallers consumers can be from home whenever they like, compare prices, and know immediately what is available Contrat this with the experience many Kroger shoppers previously had when they entered a store low inventory, disorganised aisles, unhelpful stat and an overall depressing atmosphere The company online presence was about the same. The site was difficult to navigate and tempts to search for products were finestrating at best and more often fruitless Named Kroger CEO in 2016, Dog Me Million set out to change the "What people think about the company is important." he noted. And at the moment, people weren't thinking about value and low prices when they thought about Kroper. McMillen enacted a number of changes. First since the company had camed a reputation of treating is store employees poorly low wages few benefit-wlule profits were in the bliss of dollar, Kroget antecedat would increase Second, the company asked for and paid more mention to employee feedback Recorting included the dress code, store music, and even semperature Se clothing males were relaxed, more variety in music was introduced, and thermostats were adjusted. The company hopes improving employee mortale will translate into a better experience for customers, thereby changing some of the negative images Kroger's Web presence was another target for big changes With Amaron as the store's biggest competitor, MeMill wanted to offer custome more item, pick-up options, and ways to their needs and demandske an entine grocery ondering service. This meas new way of thinking about marketing and inventory across the board. MeMille was able to see how Come have changed not only what they want, but also the way they want it-whether from the hands of happy employees of with the simple click of a button. The question remains Will his actions be enough to change the way consumers se Kroger? Questions 12-14. What key factors do you think prompted Kroger to change." Do they exemplify the change pressures discussed in the chapter Wiry or why? 12.15. What effects from Kroger's chanpes do you prediet? 17-16. Describe how MeMillion acted as a change apent in this situation Organizational Behaviour Case Study: Krug For more than half a century, Kroger has pride is providing value to customers by being a low-price leader. But the consumer mindset is changing. Now" valuese means convenience, ease of finding what you want, and the ability to get exactly what you want when you want a Nationwide dalle-store chain ollen have lower prices than Kroger, so that point of competitive advantage is fading. And thanks to Amazon.com and other online metallers consumers can be from home whenever they like, compare prices, and know immediately what is available Contrat this with the experience many Kroger shoppers previously had when they entered a store low inventory, disorganised aisles, unhelpful stat and an overall depressing atmosphere The company online presence was about the same. The site was difficult to navigate and tempts to search for products were finestrating at best and more often fruitless Named Kroger CEO in 2016, Dog Me Million set out to change the "What people think about the company is important." he noted. And at the moment, people weren't thinking about value and low prices when they thought about Kroper. McMillen enacted a number of changes. First since the company had camed a reputation of treating is store employees poorly low wages few benefit-wlule profits were in the bliss of dollar, Kroget antecedat would increase Second, the company asked for and paid more mention to employee feedback Recorting included the dress code, store music, and even semperature Se clothing males were relaxed, more variety in music was introduced, and thermostats were adjusted. The company hopes improving employee mortale will translate into a better experience for customers, thereby changing some of the negative images Kroger's Web presence was another target for big changes With Amaron as the store's biggest competitor, MeMill wanted to offer custome more item, pick-up options, and ways to their needs and demandske an entine grocery ondering service. This meas new way of thinking about marketing and inventory across the board. MeMille was able to see how Come have changed not only what they want, but also the way they want it-whether from the hands of happy employees of with the simple click of a button. The question remains Will his actions be enough to change the way consumers se Kroger? Questions 12-14. What key factors do you think prompted Kroger to change." Do they exemplify the change pressures discussed in the chapter Wiry or why? 12.15. What effects from Kroger's chanpes do you prediet? 17-16. Describe how MeMillion acted as a change apent in this situation