ORGB$1135-$ Organizational Behaviour $(2023/2024$ Winter Term $(1232))($OE$01)$

Question $16$

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After reading about Patagonia's culture, respond to the questions that follow.

Patagonia Mission statement states $"$We build the best product, cause no unnecessary harm, use business to inspire and implement solutions to the environmental crisis. Patagonia stated $"$We know that our business activity $-$ from lighting stores to dyeing shirts creates pollution as a by$-$product. So we work steadily to reduce those harms. We use recycled polyester in many of our clothes and only organic, rather than pesticide$-$intensive, cotton

Patagonia's employees start the day by checking the weather forecast. The outdoor clothing company encourages its workforces to take time from the work day to get outside and get active. For Patagonia, linking employees with the natural environment is a major part of the culture.

New hires are introduced to this mindset very quickly. Soon after starting Patagonia, marketing executive Joy Howard was immediately encourage to go fly fishing, surfing, and rock climbing all around the world. She notes that all this vacationing is not just playing around it's an important part of her job. "I need to be familiar with the products we market," she said. Our practices support this outdoororiented, healthy culture. The company has an on$-$site organic caf$$ featuring locally grown produce. Employees at all levels are encouraged through an employee discount program to try out active wear in the field. Highly flexible hours ensure that employees feel free to take the occasional afternoon off to catch the waves or get out of town for a weekend hiking trip. Are there bottom$-$line benefits to this organizational culture? Patagonia CEO Rose Marcario thinks so$"$ "People recognize Patagonia as a company that's...looking at business through a more holistic lens other than profit." However, she is quick to add, "Profit is important; if it wasn't, you wouldn't be talking to me$."$

Patagonia's culture obviously makes for an ideal workplace for some people$-$but not for others who don't share its values. People who are just not outdoor types would likely feel excluded. While the unique mission and values of Patagonia many not be for everyone, for its specific niche in the product and employment market, the culture fits like a glove.

Patagonia prides itself on recycling polyester in many of their clothing and only used organic rather than pesticide intensive, cotton. Conveying to the public how Patagonia stay true to their core value during their thirty$-$plus year in business represents the artifact referred to as: $q,$

Patagonia's workplace has an on$-$site organic caf$$ featuring locally grown produce. This artifact at Patagonia is referred to as: $q,$

Patagonia's employees start every day by checking the weather forecast. The outdoor clothing company encourages its workforces $q,$

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