Question: oring Enabled: Ch 6 Assessment A global brand is a brand marketed under the same name in multiple countries with similar and centrally coordinated marketing

oring Enabled: Ch

6

Assessment

A global brand is a brand marketed under the same name in multiple countries with similar and centrally coordinated marketing programs. Adaptations of global brands are made

Multiple Choice

in its initial introduction into a market and only until the brand has achieved a baseline awareness.

if required by government regulations in the host market.

when necessary to better connect the brand to consumers in different markets.

when there is a serious drop in market share.

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