OSCM5130 INDIVIDUAL ASSIGNMENT 2 GENERAL INSTRUCTIONS To complete this assignment, you will employ Strategyzer's Business Model Canvas and Value Proposition Canvas . . Select an innovative company that you know well and their leading product or service. You must avoid clichs like Apple and Tesla. You must also avoid complex companies like Amazon. Build a Business Model Canvas and Value Proposition Canvas with the company and their leading product / service in mind Detailed them as much as you can to demonstrate your understanding. Describe and analyze the company's business model and value proposition Students must clearly demonstrate the link between business model and value Identify opportunities for yet more effective ways of delivering value through the company's business model (if applicable, propose how the company could pivot their business to remain competitive). SPECIFIC REQUIREMENTS You are expected to include: 1. The business model and value proposition canvas. 2. Evidence that you have researched the company product & services to support your analysis. I am looking for a list of references with primary and secondary sources of information. Avoid blogs, YouTube, Wikipedia, and similar, less reliable sources 3. Your assessment of the company's business model and value proposition 4. Your recommendations for improving/solidifying the company's business model (and how they deliver value to customers) 1. If you satisfy items 1 to 4, there is no firm formatting requirements. All submissions, however, must be coherent and professionally presented Page