Question: Othellonia: Growing a mobile game case study analysis of the customer base composition and spill-overs (social effects) across segments using a closed-ended criteria table Do

Othellonia: Growing a mobile game case study

analysis of the customer base composition and spill-overs (social effects) across segments using a closed-ended criteria table

  • Do you want to increase retention or frequency of play or both?
  • Is the current split of Othellonia's customer base (3%, 16% and 81% heavy, moderate & light, respectively ideal? If not, what do you think the "ideal" composition of the customer base be?
  • Which customers have the greatest potential and why?
  • Your analysis must include the following considerations:
  • Why would you want light users in your customer base?
  • Which segment has higher social need and higher social influence?
  • What do you learn from your analysis to impact your alternatives and recommendations?

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