Question: other age groups, so this entry looked like a good growth opportunity. Jessica Exactly. After this dip in sales, I need you and Seth with

other age groups, so this entry looked like a good growth opportunity.
Jessica
Exactly. After this dip in sales, I need you and Seth with your research expertise to let me know if I am missing any key data.
Mason Bizjak
Well, I think the best thing to do would be an environmental analysis.
Jessica
What will an environmental analysis show us?
We will look for developments within the firm's control with the goal of reacting to the threats.
We will look for developments outside of the firm's control with the goal of detecting and responding to threats and opportunities.
other age groups, so this entry looked like a good growth

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