Question: Other than being instantly recognizable, how can a logo demonstrate a brand or company's personality and positioning strategy? Explain and give examples. Identify two brands

Other than being instantly recognizable, how can a logo demonstrate a brand or company's personality and positioning strategy? Explain and give examples.

Identify two brands that offer similar products and

/

or services.

Which of the two brands do you perceive to have a higher value? Does the logo and branding play a role in this impression?

What do you make of the argument that good logo design should always begin in black and white before thinking about how a logo might look in color? Is this philosophy consistent with the preferences of millennials and younger consumers? Explain.

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