Question: Other than price sensitivity , what are the starkest differences between the needs of customers in developing countries and the needs of customers in developed
Other than price sensitivity what are the starkest differences between the needs of customers in developing countries and the needs of customers in developed countries? Why is it essential for companies in the developed world to understand these needs?
Can you meet the needs of your customers in developing countries simply by customizing your existing offerings? When is cleanslate innovation needed? Please elaborate as appropriate from your readings and experience.
What does the term reverse innovation mean? Is reverse innovation disruptive? Explain with appropriate examples including those outlined in Dr Govindarajans video and readings.
What are the lessons learned for successful reverse innovation, from the perspective of a multinational, as outlined in the Harman study that other companies can adopt?
When considering a local innovation, how best can you scale up from a local to global level? What are the factors and models to be considered?
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