Ouestion (2): Determine which statcment is (True) and (false). 1. By tailoring marketing programs to individual market segments 2. Demographic variables include education, occupation, life-style, personality, age, ants for all 4. Mroducts. efficient use of irs marketing resources. different buying patterns than cautious ones. 5. The market for cereal (or cornflakes) could be segmented on the basis of the differents with milk. 6. A mass-market strategy is also known as undifferentiated-market are meating a market aggregation desired by customers, such as taste, vitamin-content, low-fat, and how strategy. 7. Products like sugar, heating oil are more likely to be marketed using a market and automobiles. strategy than are breakfast cereals, toothpaste, and arket-skimming pricing is used when Competitors not be able to enter market easily. 9. A company's product mix has four important dimensions: width, length, and 10. Convenience products are less frequently purchased consumer products and services that convenience. customers compare carefully on suitability, quality, price, and style. Question (3): Read this case study carefully, and then answer the questions in the end: Sina Cola Company which produces soft drink products suffers from low degree of consumer acceptance, thus its profits declined very fast in the recent period of time. So, the company decided to study that situation through doing deep market research to explore what was happening in its markets. The research emphasized some issues that motivated marketing manager to study in order to deal with the current bad situation. We can summarize those issues in the following points: - The company focused- within that period of time- on production process and production efficiency, with giving more attention to increasing its products quality level which was considered as the best advertising method. - The company used mass marketing strategy to achieve economic scale. - The company dropped two kinds of products as result of their poor sales, where discovered that their marketing mix was very weak. - The company concentrated on informational packaging. - The company distributed its products in big stores that have sound brands and reputation in customer's mind. The core promotional activities in the last period of time was some sales pro activities in order to decrease company's costs