Our Brand is H&M please answer Question 3 in picture ( If your brand is not in the ideal ......maintain this position))

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Question 3. If your brand is not in the ideal position what recommendations do you have that will help it achieve its position ? If its already in the ideal position describe what it needs to do maintain this position.

Positioning Map exercise final[2116].docx - Protected View - Saved to this PC- simarde References Mailings Review View Help Acrobat met can contain viruses. Unless you need to edit, it's safer to stay in Protected View Enable Editing Positioning Map High Value of Money ZARA VGUESS GUESS Low Quality of Product High value of product Bluenotes HEM Ideal Area URBAN PLANET Low Value of Money simardeep Positioning Map exercise final[2116).docx - Protected View - Saved to this PC Layout References Mailings Review View Help Acrobat om the Internet can contain viruses. Unless you need to edit it's safer to stay in Protected View Enable Editing 2. Describe the "ideal" position you selected against these 2 variables and why brands should strive to achieve this position The "ideal" position for "value of money" and "quality of product" would be in the bottom right of section. In clothing and apparel industry, price and quality of the clothes are two things that customer will examine in the purchase decision making process. H&M provides competitive prices, high quality (premium) materials, trendy and fashionable outfits to their purchasers, as well as H&M has a good sales location which is in every big shopping malls of the city. Brands (H&M) should strive to achieve the high quality of clothing, also achieve the low value of the money as well. According to The Business Research company, "the global market for clothing and apparel market valued at nearly $ 758.4 billion in 2018, having grown at a compound annual growth rate (CAGR) of 7.5% since 2014" (The Business Research Company, 2019). The reason that H&M should be in this position because the increase in the competition of clothing and apparel and the market is expected to continue to growth in upcoming years. Customer will choose clothes with trendy styles, high quality, and especially good price then H&M is the brand. For instance, if company A offers trendy, fashionable, quality clothes with high price (around $50-870 for a hoodie) and company B offers same variables (trendy, fashionable, and quality clothing materials) but with the low price (around $25-S40 per hoodie) then customer will convincing to choose company B rather than company A. 3. If your brand is not in the "ideal" position what recommendations do you have that will help it achieve this position? If it is already in the ideal position describe what it needs to do to maintain this position