Our commitment to you is simple: Every Day You Get our Best. - See more at: https://www.wegmans.com/about-us.html#sthash.NR7fiE8Y.dpuf

Project Description:

For this project, explore customer loyalty in real-life application with Wegman's case study. Read about Wegman's by visiting the company's website at:https://www.wegmans.com/service.html

Answer the following questions using these resources: Wegman's website, Chapter 1 course textbook, and your own independent online research.

1.After reading about and researching the company, would you describe yourself as a promoter of Wegmans - someone who would willingly recommend it to friends?Explain why or why not.

2.What challenges do you think Wegmans will face in the future regarding customer loyalty?How must it apply core competencies to remain successful?

3.How could you apply the ideas in this chapter to build/improve customer loyalty at Wegmans?

Submit your responses to the questions above in at least

to Project 1 in Moodle.