Question: Our executive team has narrowed down our ideas to increase competitive advantage. Based on our SWOT analysis and firm background, which idea do you think

Our executive team has narrowed down our ideas to increase competitive advantage. Based on our SWOT analysis and firm background, which idea do you think we should go forward with?Natural Strands should add cheaper synthetic oils to make our products less expensive.Natural Strands should add an additional product offering.Natural Strands should create a farm to grow our own herbs and nut trees so the firm doesn't have to depend on vendors and suppliers.

Our executive team has narrowed down our ideas to
SWOT STRENGTHS WEAKNESSES Natural Strands has a favorable relationship with suppliers, including suppliers who also have organically sourced ingredients Natural Strands has a proprietary blend of natural avocado, argan, and castor oils Natural Strands' small batch production limits our opportunity to take advantage of economies of scale Natural Strands has limited capital to invest in new production facilities OPPORTUNITIES THREATS Consumer demand for products containing beneficial ingredients is expected to rise 4% annually Consumer demand for organic options in products is expected to rise 7% annually A 5% annual increase of consumer demand for firms to offer a large range of product offerings is expected The inclusion of unsafe ingredients in products is tainting the \"all natural" haircare market

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