Our focus this week is on choosing a strategic direction that will set your organization apart from
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Question:
Our focus this week is on choosing a strategic direction that will set your organization apart from competitors in a way that enables you to stand out from everyone else. Jack refers to this as “changing the game.” Sherman refers to it as “breaking away from the pack”
- Using the company Dunkin Brands identify a potential game-changing move that you believe will create a sustainable competitive advantage. This potential move should represent a possible new move the company should consider for creating even more competitive differentiation.
- Briefly summarize how the move will fundamentally shift the playing field to the company’s advantage and beat the competition.
- Explain which of the four positioning categories described by Sherman (Breakaway, Reverse Positioning, Blue Ocean or Disruptive Innovation) best describes the move, and why.
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