Our focus this week is on choosing a strategic direction that will set your organization apart from competitors in a way that enables you to stand out from everyone else Jack refers to this as changing the game Sherman refers to it as breaking away from the pack Using the company Dunkin Brands identify a potential game changing move that you believe will create a sustainable competitive advantage This potential move should represent a possible new move the company should consider for creating even more competitive differentiation Briefly summarize how the move will fundamentally shift the playing field to the companys advantage and beat the competition Explain which of the four positioning categories described by Sherman (Breakaway, Reverse Positioning, Blue Ocean or Disruptive Innovation) best describes the move, and why

Question: Our focus this week is on choosing a strategic direction that will set your organization apart from competitors in a way that enables you to

Our focus this week is on choosing a strategic direction that will set your organization apart from competitors in a way that enables you to stand out from everyone else. Jack refers to this as “changing the game.” Sherman refers to it as “breaking away from the pack”

Using the company Dunkin Brands identify a potential game-changing move that you believe will create a sustainable competitive advantage. This potential move should represent a possible new move the company should consider for creating even more competitive differentiation.
Briefly summarize how the move will fundamentally shift the playing field to the company’s advantage and beat the competition.
Explain which of the four positioning categories described by Sherman (Breakaway, Reverse Positioning, Blue Ocean or Disruptive Innovation) best describes the move, and why.

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