Our goal is to observe some of the best programs and to recognize what made these programs superior. 

Select one campaign that you consider outstanding.

State the slogan (or if no slogan state in a single sentence the unique selling point [USP]). Explain the Slogan / USP and state why it is important to the brand's target consumer. You are allowed to go beyond the weekly readings. If you have another favorite branding campaign then you can use it as well.