Our long$-$term objectives should be designed so that they reflect out commitment to the "marketing concept," which is all about designing what we are as an organization, and what we do$,$ in order to meet the needs and desires of our chosen customers. Our long$-$term objectives should also be chosen so that they inculcate "customer$-$in thinking" throughout the organization. According to Scholtes, customer$-$in thinking has two foci: $1)$ an outward focus $($SIPOC$)$ and $2)$ an inward focus $($GEMBA$).$

Question $13$ options:

True

False