Question: Our monogramming subcontractor gets $ 1 4 . 0 0 for each sweater. Shipping cost i s paid b y the customer when the order

Our monogramming subcontractor gets $14.00 for each sweater. Shipping cost is paid by the customer when the order is placed.
In addition to the cost data, you also have some demand information, as shown in Exhibit 20.13. The exact sales numbers for last year are given. The exhibit indicates the retail orfull price sales for the sweaters that were sold for $127 each. Sweaters that we had at the end of the season were sold through eBay for $46 each and were not monogrammed. Keep in mind that the retail sales numbers do not accurately reflect actual demand since they stocked out of the OSU sweaters toward the end of the season.
As for advertising the sweaters for next season, Rhonda is committed to using the same approach used last year. The firm placed ads in the football program sold at each game. These worked very well for reaching those attending the games, but she realized there might be ways to advertise that would open sales to more alumni. She has hired a market research firm to help identify other advertising outlets but has decided to wait at least another year to try something different.
Forecasting demand is a major problem for the company. You have asked Rhonda and Steve to predict what they think sales might be next year. You have also asked the market research firm to apply their forecasting tools. Data on these forecasts are given in Exhibit 20.13.To generate some statistics you have averaged the forecasts and calculated the standard deviation for each school and in total.
Based on advice from the market research firm, you have decided to use the aggregate demand forecast and standard deviation for the aggregate demand. The aggregate demand was calculated by adding the average forecast for each item. The aggregate standard deviation was calculated by squaring the standard deviation for each item (thisis the variance), summing the variance for each item, and then taking the square root of this sum. This assumes that the demand for each school is independent, meaning that the demand for Ohio State is totally unrelated to the demand at Michigan and the other schools.
You will allocate your aggregate order to the individual schools based on their expected percentage of total demand. You discussed your analysis with Rhonda and Steve and they are OK with your analysis. They would like to see what the order quantities would beif each school was considered individually.
You are curious asto how much Rhonda and Steve made in their business last year. You do not have all the data, but you know that most of their expenses relate to buying the sweaters and having them monogrammed. You know they paid themselves $50,000 each and you know the rent, utilities, insurance, and a benefit package for the business was about $25,000.
a. What was the net pre-tax profit for their business last year, after deducting salary and overhead? (Do not round intermediate calculations. Round your answer to the nearest dollar amount.)
b.If they must pay 50%in taxes after deducting their venture capital firm payment, what was the increase in cash that their business accrued last year? (Do not round intermediate calculations. Round your answer to the nearest dollar amount.)
Exhlblt 20.12
Exhlbit 20.13
*336 sweaters were sold through eBay for $46 each (the customer pays shipping on all orders).
** Calculated assuming the demand at each school Is independent =i=1Ni22
Our monogramming subcontractor gets $14.00 for each sweater. Shipping cost is pald by the customer when the order is placed. In addition to the cost data, you also have some demand Information, as shown In Exhibit 20.13. The exact sales numbers for last year
are given. The exhibit indicates the retall or "full price" sales for the sweaters that were sold for $127 each. Sweaters that we had at the
end of the season were sold through eBay for $46 each and were not monogrammed. Keep in mind that the retall sales numbers do
not accurately reflect actual demand since they stocked out of the OSU sweaters toward the end of the season.
As for advertising the sweaters for next season, Rhonda Is committed to using the same approach used last year. The firm placed ads
In the football program sold at each game. These worked very well for reaching those attending the games, but she realized there
might be ways to advertise that would open sales to more alumnI. She has hired a market research firm to help identify other
advertising outlets but has decided to walt at least another year to try something different.
Forecasting demand is a major problem for the company. You have asked Rhonda and Steve to predict what they think sales might be
next year. You have also asked the market research firm to apply their forecasting tools. Data on these forecasts are given in Exhibit
20.13.To generate some statistics you have averaged t
 Our monogramming subcontractor gets $14.00 for each sweater. Shipping cost is

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