Our product will ensure that the effluents used for irrigation purposes meet the required environmental norms set
Question:
Our product will ensure that the effluents used for irrigation purposes meet the required environmental norms set under the Environment Protection Act 2002 (EPA). It is a biologically active ingredient for production of ready to use products for the bio-augmentation of wastewater treatment systems and for environmental bioremediation of sewage and industrial wastes.
Our product will eliminate: pH,Biochemical Oxygen Demand (BOD),Chemical Oxygen Demand (COD),Total Suspended Solids (TSS),Chloride,Nitrate-N,Free Chlorine,Sulphate,Oil and Grease,Detergents,Faecal Coliforms,Intestinal Nematodes,Total Dissolved Solids,Temperature Ammonia-N and Ammonia-N
For Product positioning – the questions need to be answered:
[1]“… where Bio ETS RTU fits in the market …” — What is this product and what is it not?
[2]“… relative to its competitors …” — Who are the competitors and how does this product compare to theirs?
[3]“… as perceived by our customers …” — This last one is particularly important; product positioning is much more about the perception of your product than any kind of physical differentiation
For Product differentiation – 1 important question needs to be answered:
[1]You need to put yourself in the consumer role – What does your product has more than your competitor’s product? How do we differentiation BIO ETS RTU: by efficient, effectiveness cost.
Smith and Roberson Business Law
ISBN: 978-0538473637
15th Edition
Authors: Richard A. Mann, Barry S. Roberts