OUR PROJECT

Implement a social responsibility audit for the organization for Adidas to reassess their steps in the past year (they severed their contract with Kayne)

Ask: What to do with the remaining inventory from the Kayne brand?

Timeline 1: Adidas and Kayne relationship

November 2013 - Adidas and Kayne have an endorsement deal

Timeline 2: Kayne scandals? Cost benefit?

Timeline 3: current scandal

Why it matters (Adidas background - associations with Nazi Germany to overcome)

Audit of steps taken so far.

Should we have cut ties sooner?

In 2019/2020 Kanye

Possible courses of action

Donate entirely

Breakdown and repurpose

Sell and donate

Recommended course of action: sell and donate

Include cost/benefit analysis

Questions

REQUIREMENTS FROM CLASS (TAKEN FROM CANVAS):

Requirements for the presentation:

At a minimum, the presentation should include a clearly stated ask (what you want management to approve); content that explains your program in more detail and is reinforced with outside research; and a conclusion or summary.

The presentation must include PowerPoint slides (the number and format are up to your group).

Your PowerPoint must be sent to the professor via email by the start of the class period in which the presentations will be made. Sending it late will cost you points.

Your presentation (excluding Q&A) should not exceed 15 minutes.

Exceeding the time limit will cost you points.

Every group member must have a speaking role.

Include a cost/benefit analysis.

Plan on a Q&A session following your presentation that will take about five minutes.

Be sure to develop a list of most likely questions and your responses; determine how youll handle the Q&A (e.g. free form, or using an MC, or assigning certain topics to an individual with the subject matter knowledge, etc.)

Professors and members of the class will ask questions

Your presentations audience: senior management team of a real or fictional organization.

Before you begin your presentation, please tell the class what real or fictional organization youre presenting to and why you selected this organization. This will not be included in your 15-minute time limit.

What to consider as you prepare your presentation:

Think about your audience (senior management) and what will resonate with them. What are your competitors doing about social responsibility/sustainability? What should be included in the cost/benefit analysis? How strongly will the program youre recommending appeal to investors, customers and/or employees? How might their behaviors change as a result?

What questions might members of senior management have that you can anticipate and address in your presentation?

What are your two to four key messages?

How strongly do your PowerPoint slides reinforce your case? Are they clear, succinct and creative?

Is each team member reinforcing strong verbal communications skills and avoiding the common presentation mistakes?

Has your team rehearsed the presentation itself, the handoffs between presenters, the PowerPoint/technology, the timing?

Has your team practiced a mock Q&A session?

MBA 511 Class Rubric

CSR Group Project Grading Criteria

Score: 0-10 Scale, with 0 poor and 10 excellent

The presentation had a clearly stated ask (what they wanted management to approve).

The presentation included clear key messages and used outside research that backed up the recommendation.

The presentation included a conclusion or summary.

The presentation included PowerPoint slides that reflected the guidelines discussed in class.

The slides were clear, succinct and creative, and they reinforced the theme/messages.

Every group member had a speaking role.

The presentation (excluding Q&A) did not exceed 15 minutes.

The group members reflected the verbal communication skills that were discussed in class and avoided common presentation mistakes.

The presentation considered the audience (senior management) and addressed what would resonate with them most (e.g. cost/benefit).

The group appeared to have rehearsed the presentation and team members were well-prepared.

The group seemed to have anticipated most of the questions for the Q&A and seemed well- prepared.

The group members answered the questions competently and completely.