ourse Section $|$ SIU $-$ Edwar

Marketing Management, $16/$e

Marketing Notes $-$ Google Do

urses$/\_97111\_1/$cl$/$outline

Remaining Time: $1$ hour, $10$ minutes, $20$ seconds.

Question Completion Status:

Hilton Hotels customizes rooms and lobbies according to location. Northeastern hotels are sleeker and more cosmopolitan$.$ Southwestern hotels are more rustic. This is an example $o$ segmentation.

a$.$ Psychographic

b$.$ Geographic

c$.$ Demographic

d$.$ Behavioral

QUESTION $5$

To map out the service process, the points of customer contact, and the evidence of service from the customer's point of view, service firms should develop a

a$.$ Service blueprint

b$.$ Gantt chart

c$.$ Marketing plan

d$.$ Business plan

QUESTION $6$

Marketers can use $$ to reveal "holes" or "openings" that suggest unmet consumer needs and marketing opportunities, as visual representations of consumer perceptions and preferences.

a$.$ Segmentation

b$.$ Perceptual maps

c$.$ Positioning

d$.$ Gap analysis

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