out some ideas to charm him, to convince him to support plan for a business. The first step was to make a doctor's appointment 1. What is the basic problem here? 2. What has Calvina done wrong? 3. Does Calvina have the potential to be a successful entrepreneur? Why? 4. What advice would you give Edwin? 5. What advice would you give Calvina? 6. Is Calvina's idea for a business a good one? Explain. Ster a company and start pu ogether a Business Plan. 1. What will Angelica identify as her site? 2. Who/what will Angelica identify as her primary "market"? Explain. 3. Who will be Angelica's direct competition? Indirect competition? Explain. 4. How will Angelica go about assessing the market potential? Give details. 4. What types of intellectual property will Harry's company own? 5. Would it be legal for Angelica to run the competition under a new name? Explain Case Study Student Name Student Number Please read the following case and awer the questi Minimum 200 word en cache CALVINA Spa Cosmetics Calvin Peters could stars again. That was the second time during the short walk that fit coughing made her op and wait for the pipicks of light to fade from here Calvin was on her way to see her boyfriend, is a second year tumedse stadent Calvine kaow that i would mag her about going to the doctor, however, the land more important things on her mind A bitter fall wind was blowing and Caim was underdressed in a thin jacket. That would make noe Fdwin totally pued. But Cahilled to dress for power not the weather, and then could never say mad at her for long Calvina smiled as she though how she would chain maybe soppest that he come of his medical expertise check her over Calvin was a chumer and winwascary about her Calvin was employed and she wasn't sudenty longer either having graduated with a Spa Management Diploma from a large polytechnic College, the previering Since then, Calvine had taken a two-month holiday to get over being a professional student. Then, she spent the two moth checking things out and deciding what she did not Some of Calvina's clases had gedoel or medical spus, right after graduation, but Calvina dhe didn't want to be bosse round by a bunch of manager Other friends had found work in alle retail bess but Calvina didn't envy their employee" lifestyle. A couple had even started their own combat Calvin field they were offering too many different services to make money and money was an important part of Cavallo Calvina did have a plan. She had spent all of the Sun planning and tonight she was poing to share the details with Edwin. Part of the plan was to get an act with maybe even code rage input would bu Edwin, even though he lived with them. did not parents for money. He paid his own food with purt-time work and tad substantial saving The second part of Calvimal plan was to start heres business: SWAG SPA SERVICES Calvi hade en providing pa rices for the general public. She wa specialist. She had come up with the idea while sellings Skin Care products in the summer, ather her first year of college Calvin siced dut Kelanother sted.com often provided wag laps of the products celess when they attended major events. The idea was that the cities would use these products and informally endorse these that hungered for every detail of the celebrities' lives Calvin knew that most of the SWAG ms would never be word by the celebrities and that many expensive products just going into the garage Heide was that instead of giving their products directly, skin care imi coulded for the colors free hotel parame, for which they die Cahi Calvia would provide the products to the celebrities and report back on which products the intended to contine C alocady had her own portable spalat and felt that she could get government on to pay for advertising and cell phone. She and Edwin could get an apartment with perform Case 1A CALVINA (Spa/Cosmetics) Calvina Peters could see stars again. That was the second time during the short walk that a fit of coughing made her stop and wait for the pinpricks of light to fade from her vision. Calvina was on her way to see her boyfriend, Edwin, a second- year paramedic student. Calvina knew that Edwin would nag her about going to the doctor; however, she had more important things on her mind. A bitter fall wind was blowing and Calvina was underdressed in a thin jacket. That would make no-nonsense Edwin totally pissed. But Calvina liked to dress for appearance, not the weather, and Edwin could never stay mad at her for long. Calvina smiled as she thought how she would charm him; maybe suggest that he use some of his medical expertise to check her over. Calvina was a charmer and Edwin was crazy about her. Calvina wasn't employed and she wasn't a student any longer either, having graduated with a Spa Management Diploma from a large polytechnic college, the previous spring. Since then, Calvina had taken a two-month holiday to get over being a professional student. Then, she spent the next two months checking things out and deciding what she did not want to do. Some of Calvina's classmates had grabbed jobs with hotel or medical spas, right after graduation, but Calvina realized she didn't want to be bossed around by a bunch of manager types. Other friends had found work in nail salons or retail business but Calvina didn't envy their employee" lifestyle. A couple had even started their own companies, but Calvina felt that they were offering too many different services to make any serious money. And money was an important part of Calvina's plan. Calvina did have a plan. She had spent all of the last month planning and tonight she was going to share the details with Edwin. Part of the plan was to get an apartment with Edwin; maybe even consider marriage. Edwin's parents would go nuts but Edwin, even though he lived with them, did not rely on his parents for money. He paid his own tuition, supported himself with part-time work and had substantial savings. The second part of Calvina's plan was to start her own business: SWAG SPA SERVICES. Calvina had no intention of providing spa services for the general public. She would be a specialist. She had come up with the idea while selling Keihl's Skin Care products in the summer, after her first year of college. Calvina noticed that Keihl's and other established companies often provided swag bags of their products to celebrities when they attended major events. The idea was that the celebrities would use these products and informally endorse them to fans that hungered for every detail of the celebrities' lives. Calvina knew that most of the SWAG items would never be used by the celebrities and that many expensive products were just going into the garbage. Her idea was that instead of giving their products directly, skin care firms could offer the celebrities free in-hotel spa treatments, for which they would hire Calvina. Calvina would provide the products to the celebrities and report back on which products they intended to continue using. Calvina already had her own portable spa kit and felt that she could get a government loan to pay for advertising and a cell phone. She and Edwin could get an apartment with a spare room for an out some ideas to charm him, to convince him to support plan for a business. The first step was to make a doctor's appointment 1. What is the basic problem here? 2. What has Calvina done wrong? 3. Does Calvina have the potential to be a successful entrepreneur? Why? 4. What advice would you give Edwin? 5. What advice would you give Calvina? 6. Is Calvina's idea for a business a good one? Explain. Ster a company and start pu ogether a Business Plan. 1. What will Angelica identify as her site? 2. Who/what will Angelica identify as her primary "market"? Explain. 3. Who will be Angelica's direct competition? Indirect competition? Explain. 4. How will Angelica go about assessing the market potential? Give details. 4. What types of intellectual property will Harry's company own? 5. Would it be legal for Angelica to run the competition under a new name? Explain Case Study Student Name Student Number Please read the following case and awer the questi Minimum 200 word en cache CALVINA Spa Cosmetics Calvin Peters could stars again. That was the second time during the short walk that fit coughing made her op and wait for the pipicks of light to fade from here Calvin was on her way to see her boyfriend, is a second year tumedse stadent Calvine kaow that i would mag her about going to the doctor, however, the land more important things on her mind A bitter fall wind was blowing and Caim was underdressed in a thin jacket. That would make noe Fdwin totally pued. But Cahilled to dress for power not the weather, and then could never say mad at her for long Calvina smiled as she though how she would chain maybe soppest that he come of his medical expertise check her over Calvin was a chumer and winwascary about her Calvin was employed and she wasn't sudenty longer either having graduated with a Spa Management Diploma from a large polytechnic College, the previering Since then, Calvine had taken a two-month holiday to get over being a professional student. Then, she spent the two moth checking things out and deciding what she did not Some of Calvina's clases had gedoel or medical spus, right after graduation, but Calvina dhe didn't want to be bosse round by a bunch of manager Other friends had found work in alle retail bess but Calvina didn't envy their employee" lifestyle. A couple had even started their own combat Calvin field they were offering too many different services to make money and money was an important part of Cavallo Calvina did have a plan. She had spent all of the Sun planning and tonight she was poing to share the details with Edwin. Part of the plan was to get an act with maybe even code rage input would bu Edwin, even though he lived with them. did not parents for money. He paid his own food with purt-time work and tad substantial saving The second part of Calvimal plan was to start heres business: SWAG SPA SERVICES Calvi hade en providing pa rices for the general public. She wa specialist. She had come up with the idea while sellings Skin Care products in the summer, ather her first year of college Calvin siced dut Kelanother sted.com often provided wag laps of the products celess when they attended major events. The idea was that the cities would use these products and informally endorse these that hungered for every detail of the celebrities' lives Calvin knew that most of the SWAG ms would never be word by the celebrities and that many expensive products just going into the garage Heide was that instead of giving their products directly, skin care imi coulded for the colors free hotel parame, for which they die Cahi Calvia would provide the products to the celebrities and report back on which products the intended to contine C alocady had her own portable spalat and felt that she could get government on to pay for advertising and cell phone. She and Edwin could get an apartment with perform Case 1A CALVINA (Spa/Cosmetics) Calvina Peters could see stars again. That was the second time during the short walk that a fit of coughing made her stop and wait for the pinpricks of light to fade from her vision. Calvina was on her way to see her boyfriend, Edwin, a second- year paramedic student. Calvina knew that Edwin would nag her about going to the doctor; however, she had more important things on her mind. A bitter fall wind was blowing and Calvina was underdressed in a thin jacket. That would make no-nonsense Edwin totally pissed. But Calvina liked to dress for appearance, not the weather, and Edwin could never stay mad at her for long. Calvina smiled as she thought how she would charm him; maybe suggest that he use some of his medical expertise to check her over. Calvina was a charmer and Edwin was crazy about her. Calvina wasn't employed and she wasn't a student any longer either, having graduated with a Spa Management Diploma from a large polytechnic college, the previous spring. Since then, Calvina had taken a two-month holiday to get over being a professional student. Then, she spent the next two months checking things out and deciding what she did not want to do. Some of Calvina's classmates had grabbed jobs with hotel or medical spas, right after graduation, but Calvina realized she didn't want to be bossed around by a bunch of manager types. Other friends had found work in nail salons or retail business but Calvina didn't envy their employee" lifestyle. A couple had even started their own companies, but Calvina felt that they were offering too many different services to make any serious money. And money was an important part of Calvina's plan. Calvina did have a plan. She had spent all of the last month planning and tonight she was going to share the details with Edwin. Part of the plan was to get an apartment with Edwin; maybe even consider marriage. Edwin's parents would go nuts but Edwin, even though he lived with them, did not rely on his parents for money. He paid his own tuition, supported himself with part-time work and had substantial savings. The second part of Calvina's plan was to start her own business: SWAG SPA SERVICES. Calvina had no intention of providing spa services for the general public. She would be a specialist. She had come up with the idea while selling Keihl's Skin Care products in the summer, after her first year of college. Calvina noticed that Keihl's and other established companies often provided swag bags of their products to celebrities when they attended major events. The idea was that the celebrities would use these products and informally endorse them to fans that hungered for every detail of the celebrities' lives. Calvina knew that most of the SWAG items would never be used by the celebrities and that many expensive products were just going into the garbage. Her idea was that instead of giving their products directly, skin care firms could offer the celebrities free in-hotel spa treatments, for which they would hire Calvina. Calvina would provide the products to the celebrities and report back on which products they intended to continue using. Calvina already had her own portable spa kit and felt that she could get a government loan to pay for advertising and a cell phone. She and Edwin could get an apartment with a spare room for an