Question: Outline and define the international distribution systems. Give an example of a brand that uses one of these systems today. Define and explain what a

Outline and define the international distribution systems. Give an example of a brand that uses one of these systems today.

Define and explain what a parallel market is. Give an example of parallel market that is commonly used today. What do you think contributes to the increase of consumers purchasing their luxury goods through this channel?

Define and explain what licensing is and the common ways luxury brands utilize this strategy. When should luxury brands chose to utilize licensing versus producing the product themselves?

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