Outline the buying process. Define each step and describe it using your own words.

Part II

Using your experience as a customer, discuss how an advertiser has grabbed your attention and made you aware of the product or service that can satisfy an identifiable need.

How did this company get your attention? Online? Word-of-mouth? Your own research?

How did the companys advertising develop your interest to the point of desire to purchase the product?

Does the path-to-purchase model make more sense to you? If so, why? If not, why?