Hershey's Outline the specific activities you must complete in order to execute your marketing campaign. Each element of your integrated marketing communications plan should be listed as a separate activity. List actions in the order they need to take place for the plan to be successful: first things first, later steps last. Follow-up activities and evaluation of campaign effectiveness also should be captured in this action plan. For the purposes of setting due dates in this action plan, you should assume you must complete the marketing campaign within 3-12 months. (Marketing campaign: social media campaigns, traditional marketing campaigns such as email campaigns, tv and radio commercials, print media campaigns, in-store displays)

Action Plan for Hershey

 

Timing	Activity Type	Brief Description	Audience	Owner
Today's Date	Example:  Website Update	Add new key messages that fit repositioning strategy and audience focus	Tech company hiring managers	Jim Hill
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Answer rating: 100% (QA)

Action Plan for Hersheys Marketing Campaign Timing Activity TypeBrief DescriptionAudienceOwner Today... View the full answer