Outsourcing is a strategy option that involves contracting out value chain activities to contractors, specialists, or other strategic allies. There is a solid rationale for a company and its management to consider this option in the quest for a sustainable competitive advantage and long-term profitability. There are often (external) macroenvironmental factors that become major public issues associated with this approach. Offer an example of a company that utilized an outsourcing strategy (or a strategic alliance or a joint venture), discuss the intended business results and any potential consequences of taking this approach.