Over the next few weeks, you will work on an assignment to apply course material to build an abbreviated marketing plan to launch a new product you create for a brand that sells at-home workout and fitness programs. Select Peloton, FightCamp, NordicTrack, or MIRROR Please select your firm from the following four options: Peloton, FightCamp, NordicTrack Vault, or MIRROR. Your job is to imagine you are part of the marketing team at one of these firms. You will develop a marketing plan pitch to share your ideas for launching a new product with senior managers. A new product launch is a good domain to apply your knowledge of segmentation, targeting, and positioning, since at home fitness products often launch new products to address the needs of specific segments within their target audience and/or to grow their share of customer or upsell their existing customer base. New items offered by these firms could be targeted at almost any segment of the population based on benefits sought or lifestyle choices. Create the Marketing Plan for the New Product Launch For this assignment, you will be creating an abbreviated version of the Marketing Plan for the new product with six parts, as outlined below: 1. Executive Summary (and Appendix) 2. Company Analysis 3. Market, Consumer, and Competitive Analysis 4. Situation Analysis and Marketing Objectives 5. Marketing Strategy 6. Digital Marketing Strategy 7. Budget 8. Controls 9. Appendix 10. Bibliography Review Appendix 2 in your book for a detailed description and an example of a complete marketing plan. Chapter 2 also provides information about the marketing plan. Below is a summary of what should be included in each section: Part 1 - Executive Summary The Executive Summary presents a brief summary of the main goals and recommendations of the plan for management review, helping top management find the plan's major points quickly. The Executive Summary is a short overview of the most important information of your abbreviated marketing plan. What is the most critical information needed by a marketing decision maker with interest in the marketing plan and without time to read the entire document? The executive summary is not an introduction. It summarizes the abbreviated marketing plan. Therefore, please write it last, after the rest of the plan is completed, and place it right after the cover page. The sections in the executive summary should correspond to the section headings in the abbreviated marketing plan. The analysis of the company is critical to recognize its internal strengths and weaknesses, as well as to consider how the proposed offering fits with the existing marketing strategy. In this section, please describe the company. Include the company name and organizational structure; information about locations, sales, product offerings, key marketing personnel, and how long it has been in business; and information about the digital tools used to communicate with customers (e.g., the URL, social media handles). Your Company Analysis should address the following questions: - How does marketing support my company's mission, objectives, and growth strategies? -What is the corporate culture and how does it influence marketing activities? - What has my company done in the past with its: Target markets? Products? Pricing? Promotion? Supply chain? -What resources, including management expertise, does my company have that make it unique? How has the company added value through its offerings in the past