Over the past year, we've seen dramatic changes in many industries. Some so detrimental that losses remain unprecidented and the worst on record. The airline industry is amoung those that is no stranger to these changes.

As the pandemic begins to normalize, and people move into this "new normal", it will be interesting to see how companies in this industry will analyze and adapt to the new demands of their customers.

That said, take a look at the company of your choice, and provide a suggestion for ehanced profitability, and justify why it could work.