Question: Over the term, you have worked through the simulation using a backpack company. Now that you have completed rounds of the simulation, it is time

Over the term, you have worked through the simulation using a backpack company. Now that you have completed rounds of the simulation, it is time to create a marketing plan for your backpack company for the next fiscal year.

Objectives: For the objectives section, create at least three objectives for your next marketing cycle (6 months) and make sure you state them in specific, measurable and time bound terms. For example: Increase sales of base product by 25% over the next 6 months. Include a brief explanation of each objective.

Target Market & Positioning: In the target market & positioning section, describe your companys target market(s) using the segmentation bases and their positioning strategy. Include a buyer persona. Consider adding a secondary target market or perhaps repositioning your product. Ensure that your marketing mix strategies are working towards providing value for your chosen target markets and reinforcing your positioning strategy.

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