Question: Over time, the Sapphire brand has evolved from a single product (Sapphire launched in 2009) to a three-item product line as shown in case Exhibit

Over time, the Sapphire brand has evolved from a single product

Over time, the Sapphire brand has evolved from a single product (Sapphire launched in 2009) to a three-item product line as shown in case Exhibit 5. Going forward, how would you manage products in the line? Are the features of each product the right features? What changes, if any, would you make to the Chase Sapphire Preferred card given Chase Sapphire Reserve '5 success? What would you do with the nofee Chase Sapphire product? What, if any, changes should be made to the Chase Sapphire Reserve card

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