Question: Overall strategy: what tactics will you be using, how are these integrated, why these and not others (i.e. rationale for your strategy), etc. o Your

Overall strategy: what tactics will you be using, how are these integrated, why these and not others (i.e. rationale for your strategy), etc. o Your overall strategy needs a figure o Your overall strategy needs a clear conversion path I would suggest presenting your strategy using the RACE framework Make sure you have objectives and associated KPIs

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