OVERVIEW:

• Each student will be assigned a chapter during the week/session we cover that chapter.
• The student will investigate the latest developments/a current example relating to that chapter/topic, identify a current example of a topic from the chapter and hunt for IRL evidence of this development
• Students prepare a 2-3-minute presentation - with visuals (slides and or props etc) to share with the class.

OUTLINE: Your presentation should include

1. TOPIC(S): what specific topic(s) did you investigate - include chapter & page # from the text that this concept references
2. CURRENT EXAMPLE: what do you see happening today within that topic? Provide a current example of a brand / company deploying or showcasing this topic. Show evidence of this IRL, today
3. YOUR EVALUATION: how would you evaluate their marketing efforts - well done OR room to improve? Explain your perspective

My presentation is on segmentation.