Overview

For this activity, you'll be evaluating marketing tools that support marketing strategies. You'll present that assessment as an infographic. Sharing information graphically and succinctly is a valuable skill for marketers.

Directions

Select two digital marketing strategies that you might recommend to your selected company. Then choose three to four marketing tools to support each strategy. Create an infographic in Canva or PowerPoint to present these recommendations. You may want to incorporate the infographic into your final project.

Specifically, you must address the following rubric criteria:

1. Identify three to four digital marketing tools that support each of the two selected digital marketing strategies.
2. Describe, through images and words, how each digital marketing tool works and why marketers use it.
3. Analyze how each digital marketing tool supports the relevant marketing strategy.

What to Submit

Submit your infographic, created in Canva or PowerPoint, as a PDF file.