Overview For this assignment, you will be writing a marketing plan at the level of the product (whether a physical good or a service) for a company you are creating in response to competition in the industry. You will identify an industry, seek to understand the competition in that industry and determine a specic target market (currently unreached) in which to position your new product (physical good/service). You will then develop the marketing plan for this new product. This is the section of your paper that highlights the four main areas of you plan. 1. Product Strategy- Should consider the product's advantages and how they will be leveraged. Product decisions should include: Brand name, scope of product line, key benefits and functions, quality, packaging. 2. Distribution Strategy- Include distribution channels, such as direct, retail, distributors and intermediates; locations; logistics, including transportation, warehousing and order fulfillment. 3. Promotion Strategy- How will you promote this product to the various market segments: Advertising, including how much and which media; Public relations; Promotional programs; Consider: What will your message be? Will it be different for the different market segments? 4. Pricing Strategy- Include the following variables: List price; pricing strategy; discounts; bundling with other products (if applicable), payment terms/financing options