Overview

For this milestone, due in Module Five, you will submit a breakdown of your marketing mix for the product you are launching as the application subject for your final marketing research brief.

Prompt

First, review the Prezi presentation Segmentation from MKT $113$ on market segmentation as well as pages $1517$ of The Essentials of Marketing Research regarding the four marketing mix elements: product, price, place, and promotion.

Next, considering your new product concept, address the following in a $4-$ to $6-$page paper: $($My paper needs to be on Nike.$)$

Describe your target audience using demographics based on your secondary and primary research to date.

Explain how internal and external organizational factors might influence the target demographic of your new product.

Is your product needed in the market? Provide examples to support your position.

Explain your pricing strategy and why it is appropriate in the market using findings from your secondary and primary research.

Explain your placement$/$distribution strategy and why it is appropriate for this product and this audience$/$segments$.$ Include speculations into how this target market might respond.

Explain your promotional strategy for the new product concept and why it is appropriate for this audience$/$segments$.$

What are some potential ethical and legal implications of the marketing promotion you will be recommending?

Describe how your marketing mix elements align with industry trends identified in your research.

Instructor feedback on this milestone should be incorporated into your final project.

What to Submit

Milestone Two should be $46$ pages, double spaced, using $12-$point Times New Roman font, one$-$inch margins, and the latest edition of the APA manual for formatting and citations.