Overview. For this milestone, due in Module Seven, you will defend the specific marketing and communication stracytes you tive coimbatos by service you are proposing for Bellevue Hospital. In addition, you will explain the communication strategies you will use to involve the internal and external stakeholders of the healthcare organization that will be impacted by the service you are proposing for the hospital. Note that the stakeholders are unique from your target market. These stakeholders are the individuals who will either partner with you to employ the plan or be impacted by the implementation of the plan. Communication Strategies: In this section of the marketing plan, you will explain the communication strategies you will use to involve the internal and external stakeholders of the health care organization that will be impacted by the proposed service. Note that this is unique from your target market. A. How will you communicate the marketing plan to internal stakeholders? For example, some internal stakeholders might be employees, doctors, How you will share this marketing plan with indirect and direct external stakeholders? For example, some external stakeholders might be C. How will these communication strategies effectively drive collaboration and contribute to the effectiveness of the marketing plan? 1 II or administration legislators or public health officials. Prompt: Review the Module Seven resources as well as the activities throughout the course. Pay particular attention to the marketing exercises in which you explored various marketing strategies, as well as the Module Six Worksheet where you considered targeted marketing and communication strategies for a particular healthcare organization. Next, draft a 3-to 5-page paper that addresses the following critical elements: Marketing Strategies: In this section of the marketing plan, you will be defending specific marketing strategies and tactics to meet the marketing goal of the proposed service A. Which strategies have you determined are most effective in meeting your marketing goals? B Describe areas of the 4 and SPs that will be addressed in the marketing mix. For example, one consideration might be how the organization will be paid for the service and how the service could be impacted by policy and polities. c. Describe the target market for your proposed service. What are the prographies, demographics, psychographics, and behaviors of your target market? D. Why do you feel the currently used marketing strategies will not meet the needs of the proposed market? E How are your proposed marketing strategies appropriate for your identified target market? what ethical erteria guided your selection of the marketing strategies you chose? (Refer back to the frameworks on ethics and ethical decision making from Module Three) D. What ethical criteria did you use to guide communication decisions for stakeholders of varying sectors of the population? (Refer back to the frameworks on ethics and ethical decision making from Module Three.) Refer to your texts, course resources, and your own research to support your responses. Be sure to incorporate feedback from you instructor on this milestone into your final submission, due in Module Nine. Rubric Guidelines for Submission: This milestone should be submitted as a Word document, 3 to 5 pages in length, double-spaced, using 12-point Times New Roman font, one-inch margins, and the latest edition of the APA manual for formatting and citations. Value 9.5 9.5 9.5 Critical Elements Proficient (100%) Needs Improvement (75%) Not Evident (OX) Marketing Selects strategies aligned to Selects strategies, but alignment Does not select strategies Strategies marketing goals to marketing goals is unclear Strategies Marketing Describes areas of the Four and Describes areas of the Four and Does not describe areas of the Strategies: Four and Five Ps that will be addressed in Five Ps that will be addressed in Four and Five Ps that will be Fives the marketing mix the marketing mix, but addressed in the marketing mix descriptions are incomplete, unclear or illogical Marketing Describes the target market of Describes the target market of Does not describe the target Strategies: Target the proposed service the proposed service, but market of the proposed service Market description is incomplete or unclear Marketing Explains why the currently used Explains why the currently used Does not explain why the Strategies: Currently marketing strategies will not marketing strategies will not currently used marketing Used Strategies meet the needs of the proposed meet the needs of the proposed strategies will not meet the market market, but explanation is needs of the proposed market incomplete, unclear or illogical Marketing Justifies how proposed justifies how proposed Does not justify how proposed marketing strategies are marketing strategies are Strategies: marketing strategies are Strategies appropriate for identified target appropriate for identified target appropriate for identified target market market, but response is market incomplete, unclear, or illogical Explains how ethical criteria Does not explain how ethical Marketing were used to guide selection of criteria were used to guide marketing strategies in manner selection of strategies marketing strategies that is incomplete or unclear 9.5 9.5 Explains how ethical criteria were used to guide selection of 9.5 Strategies: Ethical Criteria INESE CAR