Overview

In this assignment, you will compare and contrast the consumption process of two consumers. You will examine the internal influences that impact the consumers' development of perception and discuss how those influences affect their behavior. You will use the consumer value framework to guide your response. You will then offer recommendations for how marketers could best reach these consumers to communicate value. Your response can be presented in any manner you wish: a written paper, a presentation, a video, etc. Whichever mode of communication you choose, be sure to thoroughly respond to the prompt.