Overview: In this assignment, you will demonstrate your ability to plan, write, and complete a business message that is clear, concise and that demonstrates a "you" attitude. Please make sure that you have reviewed the recorded lectures on planning, writing, and completing business messages in the module. Task: For this assignment, you will pretend that you are a communication director for the student services department at your college or university. As the director, you are asked to plan and compose an email that introduces students to the college's or university's most important student services. Answer the planning prompts first followed by your email to new students. Make sure to review the grading rubric below to ensure that your writing meets the criteria for effective business writing. The grading rubric will be used to evaluate your writing Planning Prompts 1. Identify the goal of your message. 2. Describe your audience in terms of demographics and psychographics and their attitude toward your message? 3. Which student services are most critical to first-year students and why? 4. Discuss whether you would use the direct or indirect approach and explain your choice. Channel do Student Submission Guidelines: 1. Compose your first draft". 2. Submit your first draft to Smarthinking using the link on the left menu. You will receive feedback from a professional writing tutor within 24 hours of your submission. Here are the directions for How to Use Smarthinking. 3. Once you receive feedback from Smarthinking, review your writing, and make improvements to your first draft. 4. Upload your answers to the planning questions and final draft as one document. Grading Rubric: Excellent (18-20 Points): Answers to the planning prompts are at least three to four sentences, demonstrate a high level of consideration and effort and include relevant language and terms. The email is excellent, and the student fully understands the task. The purpose is made clear. The writing is clear, concise, and free of spelling, grammar, and punctuation errors. The email is easy to read and demonstrates the qualities of a "you" attitude, It includes information that the audience would find helpful and relevant. The information is organized logically with a clear beginning, middle, and end. The student uses lists effectively, and paragraphs are concise and spaced appropriately. Good (16-17 Points): Answers to the planning prompts are two to three sentences, demonstrate a good level of consideration and effort, and include relevant language and terms. The email is good and the student fully understands the task. The purpose is made clear. The writing is clear and concise and free of spelling, grammar, and punctuation errors. There may be one or two instances where sentences or are long or wordy. For the most part, the email is easy to read and demonstrates a "you" attitude, but there may be key pieces of information missing . The information is organized logically with a clear beginning middle and end. Lists are used effectively. Satisfactory (14-15 Points): Answers to the planning prompts are at least three to four sentences, demonstrate an adequate level of consideration and effort, and include relevant language and terms. The email meets basic standards and the student fully understands the task. The purpose could be stated more clearly. . For the most part, the writing is clear and concise, but there may be one or two errors in spelling, grammar, and punctuation A paragraph may be lengthy or paragraphs may not be spaced in a reader-friendly way, The email includes information that is too general, and not specific enough in terms of helpful details. The information is organized logically with a clear beginning, middle, and close. Lists may not have been used effectively, Developing (