Overview

Leaders need input, especially from stakeholders, to move ideas along. Having a unique, insightful product or service is just one step. Project outlines that include careful consideration of a company's mission, opportunities, and risks can help ideas gain momentum and snowball in significance.

Scenario

Now that you have written a blog post identifying critical elements needed to support the rationale of your project, outlining specifics is key! These specifics will be used in an upcoming elevator pitch you will submit to senior management in Milestone One. Before management will approve exploring the idea for new opportunities and funding, they have key performance indicators (KPIs) you will need to address. Your goal for this assignment is to provide an outline that strongly, yet carefully, presents an argument to move your concept forward.

Prompt

Using MarketLine, Yahoo Finance, and the company's investor relations webpage, continue your investigation of the company you selected in your Module One blog post. Specifically, look at the company's profile, financials, and SWOT analysis.

Using speculative strategies, articulate your thoughts. Remember, success may mean revenue to a for-profit business; however, to a non-profit, it may mean a specific outcome, such as donor retention rate, social media engagement, or email open rate.

Draft a project outline that presents a prospective timeline and targeted customer segment of your project. This project outline is a precursor to Milestone One: Elevator Pitch. The KPIs you need to consider and address in your outline are:

• The intended customer: Describe the intended customer or customer profile for the new product or service.
• Opportunities in the market: Explain the opportunities in the market based on your research.
• The financial opportunity: Assess the financial opportunity that the project presents for increasing cash flow and topline revenue.
  • Can it be cash flow positive and profitable? For example, Zappos donates a pair of shoes for every pair of shoes sold. This leads to profit in the long run due to good CSR and company image, but is not immediately profitable.

Your contribution will be evaluated based on the quality of the input.

BUS-400-J7900 Driving Business Opportunities

Module One Blog

Scott Vander Meer

Southern New Hampshire University

What is the company's primary line of business?

Amazon, Inc. is the business I have selected for this blog article. With operations in over 15 countries, most of them in North America, Amazon is one of the biggest online retailers in the world. The business is highly known for its extensive product selection, affordable rates, and top-notch customer support. The company's primary business offers clients convenience, choice, and value.

According to Amazon's 10K report for 2019, the North American company has experienced significant growth, with revenues rising by 23.7% and operating income increasing by 66.2%. Future growth is anticipated to be sustained by the company's dedication to innovation and client satisfaction.

Amazon must maintain its competitiveness and provide customers with novel goods and services that are difficult to replicate if it is to continue to be successful. Amazon has recently introduced several new services to achieve this. Amazon Prime, Amazon Fresh, Amazon Business, and Amazon Music are a few of these. The success of these services has allowed the business to keep its advantage over the competition.

Yet, Amazon must keep innovating and creating new goods and services to survive in the long run. For example, Amazon is considering possibly launching a subscription-based service that would provide users with exclusive prices on goods and services. With this business model, Amazon could keep giving its consumers value and convenience while maintaining a consistent cash flow.

Such a service would have numerous advantages. For starters, it would enable Amazon to continue offering customers value and convenience while generating a consistent flow of revenue for the business. Additionally, it would assist Amazon in differentiating itself from its rivals by giving customers discounts and exclusive offers that competitors cannot offer. Lastly, the subscription-based business model could help Amazon increase customer retention because happy consumers are more inclined to stick around.

Amazon must give customers value for their money to ensure they will be prepared to pay for such a service. This could be accomplished by providing unique offers, savings, and other advantages not seen elsewhere. For users to be aware of the potential benefits they might be receiving, Amazon must sell this service efficiently.

Overall, providing a subscription-based service could be an excellent approach for Amazon to keep providing value and convenience to customers while growing the company's income. In addition, Amazon can ensure that clients are prepared to pay for such a service and help set itself apart from its rivals by providing special offers and discounts. As a result, it might be an excellent strategy for Amazon to stay competitive going forward.

What benefits does the business offer its clients?

Convenience, selection, and value are the three things that Amazon offers its customers as value. Amazon is renowned for its enormous product range, affordable prices, and top-notch customer support. Amazon can provide customers with the convenience of buying almost everything they need from the comfort of their homes by offering a large assortment of products. A further factor that ensures buyers are getting the best bargain possible is Amazon's competitive pricing. Lastly, Amazon's top-notch customer support ensures customers are happy with their purchases.

Customers of Amazon can also take advantage of numerous other advantages. For instance, Amazon Prime gives buyers special offers, discounts, and free two-day shipping on millions of items. Customers can also access millions of music through Amazon Music, which they can stream for free. Finally, Amazon Business offers a variety of products at discounted costs to businesses.

These extra advantages help set Amazon apart from its rivals and provide customers better value. Amazon can give clients a better shopping experience and guarantee their satisfaction with their purchases by providing a number of these advantages.

Ultimately, Amazon offers convenience, choice, and value to its customers. Amazon gives customers the convenience of buying almost everything they need from the comfort of their homes by delivering a large selection of products, low rates, and exceptional customer service. In addition, customers receive more value for their money from Amazon's extra features like Amazon Prime, Amazon Music, and Amazon Business.

Profitability: Does the business now make a profit?

Amazon is indeed profitable right now. Amazon recorded overall revenues of $280.5 billion and operating profits of $14.5 billion in 2019, according to the company's 10K report. This shows the business has generated sizable profits and is set up for further expansion.

Moreover, Amazon's return on equity further demonstrates its profitability (ROE). The business's ROE for the year was 21.9%, which shows that it is making a sizable profit on its equity investments. Also, over the past few years, Amazon's ROE has been continuously rising, demonstrating the company's improvement in its ability to generate returns on its investments.

Finally, the price of Amazon's stock also reflects the company's profitability. Amazon's stock price was up over 60% as of January 2021 compared to the same period the previous year, demonstrating investor confidence in the company's potential to generate returns.

Amazon is currently profitable overall. According to Amazon's 10K report, the business earned an operating income of $14.5 billion, total revenues of $280.5 billion, and a return on equity (ROE) of 21.9%. Also, during the past few years, the company's stock price has been consistently rising, demonstrating that investors have faith in the company's capacity to provide returns. As a result, Amazon is in a good position for future expansion and success.

What are the company's most significant advantages that could be applied to creating a fresh good or service?

The main benefits of Amazon that could be exploited to develop a new interest or service are its value, selection, and convenience. Amazon is renowned for its enormous product range, affordable prices, and top-notch customer support. Due to some elements working together, Amazon can provide customers the ease of doing almost all their shopping from the comfort of their homes. Furthermore, Amazon's aggressive pricing ensures buyers get the best offers.

Another significant asset of Amazon that could be used to develop a new product or service is its customer service, which is in addition to its extensive product range and affordable costs. Customer support at Amazon is regarded as being prompt, effective, and helpful. This makes it more probable that customers will be happy with their purchases and return to Amazon in the future.

Finally, Amazon's massive data collection and analytic capabilities are another significant characteristic that could be utilized to develop a new good or service. Large volumes of customer data are gathered and analyzed by Amazon to better customize its services and offerings to the demands of its customers. This enables Amazon to provide customers with a more individualized shopping experience and increases the likelihood that customers will be happy with their purchases.

Amazon's ease, selection, value, customer service, data collection, and analytic abilities are significant characteristics that might be exploited to a new product or service. By capitalizing on these advantages, Amazon may develop new goods and services that give customers more convenience, choice, value, and a customized shopping experience. Customers will be more likely to be happy with their purchases and return to Amazon in the future if this is done to assure that.

The singularity of the new product or service: What differentiates it from existing offerings?

Amazon is considering a new subscription-based business that would be distinct in that it would offer users cheaper goods and services. With this business model, Amazon could keep giving its consumers value and convenience while maintaining a consistent cash flow. The subscription-based business model may also aid Amazon in fostering customer loyalty because people are likelier to stick with a company if they believe they are receiving a good bargain.

Amazon must give customers value for their money to ensure they will be prepared to pay for such a service. This could be accomplished by providing unique offers, savings, and other advantages not seen elsewhere. For users to be aware of the potential benefits they might be receiving, Amazon must sell this service efficiently.

Amazon would offer clients a unique product or service complex for its rivals to duplicate by delivering a subscription-based service with exclusive offers and discounts. This would help set Amazon apart from its competitors and provide customers better value. The subscription-based business model may also aid Amazon in fostering customer loyalty because people are likelier to stick with a company if they believe they are receiving a good bargain.

In general, the new subscription-based business that Amazon is investigating would be distinctive in that it would offer clients a range of deals on goods and services. Additionally, the service would provide clients unique offers, savings, and other advantages not found elsewhere. As a result, Amazon might set itself apart from its rivals and give customers more value for their money by providing customers with an extraordinary good or service that is difficult for its competitors to replicate.

Projections for a new product or service: How may the new offering increase profitability? Please note that this estimate is based on research on the company's existing position in the market.

Amazon is looking for a new subscription-based service that has the potential to increase revenue in multiple ways:

1. Since customers would be paying for access to the service regularly, the subscription-based model would enable Amazon to produce a consistent stream of cash.

2. The service might increase client loyalty because people are likelier to stick with a business if they believe they are getting a good bargain.

3. By offering clients discounts and special deals that rivals cannot, the service might help Amazon set itself apart.

The subscription-based business model may also enable Amazon to cut costs in other ways. For instance, by offering special offers and discounts to customers who subscribe to the service, Amazon may save on marketing expenses. Also, Amazon might lower shipping costs by giving consumers who subscribe to the program free or cheap shipping. Also, because subscribers are more likely to stick with the business, the subscription-based business model could help Amazon lower the cost of acquiring new customers.

Amazon's new subscription-based service can increase profitability in many ways. For example, Amazon could build customer loyalty and set itself apart from its rivals by giving users a reliable source of income and special offers and discounts. Also, by offering special deals and offers and lowering user acquisition expenses, the subscription-based model might aid Amazon in cutting costs. As a result, the subscription-based business model may be a terrific method for Amazon tostay competitive in the future.