Overview $($My project is over Coca$-$cola$)$

You are excited to see the possibilities after finishing the Business Model Canvas Template. The next step is the development of the BMC slide deck for review by the experienced former project manager mentioned in the Module Four assignment.

Scenario

In the BMC slide deck, you will make educated assumptions $($based on research in Marketline, Yahoo Finance, or the company$$s website$)$ about your selected company$$s resources, partnerships, cost structures $($what needs to be paid for$),$ how the product or service will be marketed, value delivery $($product sold online, in$-$store, or both$),$ and the unique value proposition for a specific targeted market segment.

All $9$ segments of your redeveloped BMC must encompass elements to achieve new product$/$service feasibility.

Beyond profitability, other key elements that the experienced project manager stressed were diversity, equity, and inclusion $($DEI$),$ as well as corporate social responsibility $($CSR$).$ In the marketplace, companies that have diverse project teams get varied perspectives that help the overall project. Just as important, companies that $$give back$$ to the communities they serve do better and are supported by millennial buyers$$a big target segment for many companies.

Financials, DEI, and CSR must be addressed in the funding pitch, which you will complete as your course project, due in Module Seven.

Prompt

You will create a slide deck that will help you expand on your BMC chart in detail as you refine how your selected company will create value for itself while delivering a new product or service for customers. Complete the Milestone Two Template linked in the Guidelines for Submission section for this assignment.

Specifically, you must address the following rubric criteria:

Deliver a unique value proposition.

Leveraging the blue ocean strategy, what makes the product or service unique?

How does it provide a strategic advantage in the marketplace?

Answer key business model questions about the customer.

Customer acquisitions

Revenue models

Price points for the product$/$service

Key activities for the value proposition $($product or service$)$

Answer key business model questions about assets, partners, and cost.

Assets available

Key partners

Cost structures

Import your existing business model canvas chart from Module Four.

Clarify your business model assumptions.

Check your assumptions

Complete the assumptions chart

Prepare to meet customers.

Highlight the materials needed

Update your documentation.

Targeted segment

Type of value delivered

How the product is unique

Update your business model.

Complete any updates to the BMC chartHow do you acquire customers? $[$Insert response here.$]$

How do you deliver the product$/$service to the customer? $[($Note: This is the Channels section of the BMC chart.$)$ Insert response here.$]$

After you have landed a new customer, how do you plan to relate to that customer and manage the relationship $($if at all$)?[($Example: customer service$)$ Insert response here.$]$How will you charge your customers? What is your revenue model? $[$Insert response here.$]$

How much will you charge your customers? Can you calculate your revenues for the next month, quarter, and year? $[$Insert response here.$]$

What key activities do you need to enWhat assets are available to you or under your control? $[($Refer to the company$$s SWOT analysis.$)$ Insert response here.$]$

Who are your key partners? $[$Insert response here.$]$

What are your cost structures? What will you need to pay for in order to create the product$/$service$?[($Example: What do you need to payBased on the BMC chart, why does it make sense to proceed with this new product$/$service$?[$Insert response here.$]$

What are the risks to your business model? $[($For example, do you have the right relationships with suppliers and partners to create the value proposition and bring it to market?$)$ Insert response here.$]$

Are there things that can or should be changed to strengthen the business model to reduce its risk? $[($Refer to the SWOT analysis. Example: hCreate a checklist of the materials you will need for your customers from the points below by highlighting the items that apply. $($Note: Not all may apply.$)$ Add materials as needed. Please include the necessary items in your updated BMC chart.$]$

Website

Customer presentation

Marketing plan

Sales process description

Acquisition of customers

The sales process $($for example: website sales$)$

Pricing options: single$-$priced product or service versus multi$-$tier pricing The product$/$service is targeted to$...[$Insert response here.$]$

The type of value our product$/$service delivers is$...[$Insert response here.$]$

Our product$/$service is unlike others because... $[$Insert response here.$]$