Overview. This project will walk you through a qualitative study. Read carefully. This is due on the Friday at the end of Week $4*$unless otherwise arranged. $*$

Deliverables.

$1.$ The cartoon you created for the study. Turn this in as a PPT slide please.

$2.$ Transcripts from your data collection $$ word file.

$3.$ Situated structural description $$ Submit this in a chart form, either a word or PPT file.

$4.$ Short paper $$ word file. Two pages single$-$spaced max. I like the format I$$m using here with bold headings for each paragraph. Numbers and letters outlined when appropriate but use complete sentences not $2-3$ word phrase. Add a memo$-$style heading in the top lefthand side of page.

Short paper$/$memo requirements $$ do NOT USE AI for the written portion of the project, please. Use this format but please delete the instructions.

Section $1$ Background. Explain the qualitative research study, you can use any notes from the PPTs for this section. Explain qualitative research is appropriate for this research topic.

Section $2$ Sample selection. Write a short explanation of how you collected subjects.

Section $3$ Bracketing. Write $1-2$ paragraph explanation of your general knowledge about the topic of consumers$$ attitudes toward AI and whether people are embracing or shunning AI as a result. If you$$ve never followed or thought about your context before, then explain why. Explain any type of bias, positive of negative, you may have about the subject matter. If you have a relent experience with AI$,$ discuss it by explaining what happened and how you felt about it$.$

Section $4--$ Data Collection. Describe in one paragraph how you collected the data. Feel free to borrow from my writing here but please do not use AI$.$

Instructions. You will collect data from N$=5$ people. For the sake of convenience, they can by anyone $$ whether you know them well or not. Use the format that we used in the Mini$-$mini projective technique assignment. However, you must choose your own image$/$cartoon $($find one online or create it$)$ and turn it in with this project. The only requirement is that the people in the image are using an AI tool in some way.

Transcripts. Turn in your transcripts or notes in a separate word file. Take copious notes of complete phrases and sentences that the subjects say. Notice what the subjects are saying, what their facial expressions and body language are like. You must turn in your transcripts and notes of the data collection.

Section $5--$ Data Analysis. Describe how you analyzed the data. Feel free to use words from my instructions.

Instructions for data analysis. Create a situated structural description $$ a chart $--$ by coding the data into the five categories below. Detail is the most important criteria for exceptional work. First, list all the significant statements. Second, create groups of statements with similar themes of meaning $($e$.$g$.,$ all statements dealing with the theme of $$joy$).$ Third, group other statements that deal with sensorial experiences $($e$.$g$.,$ sounds, smells, air quality on skin$).$ Fourth, group statements that deal with the critical incident $($i$.$e$.,$ the shocking AI outcome$).$ Finally, summarize the key point or essence of the critical incident for the respondent. Remember, you will ask each respondent about each character in the cartoon, but the respondent will likely center on one character.

a$.$ Significant statements $$the good$/$bad$,$ the why$/$how come and in what ways.

b$.$ Clusters of meaning $$ group similar statements into clusters

c$.$ Textural description $$ WHAT the participant experienced sensorily $($ i$.$e$.,$ through the senses$)$

d$.$ Structural description $$ the context and setting influencing HOW they experienced the critical incident that happended

e$.$ The essence $$ what word or phrase encapsulates each person in the cartoon$$s experience?

Section $6.$ Summary of results. Answer the following questions.

a$.$ What is the most interesting theme or idea you discovered in the data analysis? What does this theme or idea imply about how people feel about AI in general? Do you think your subjects leaned more in favor of AI or not?

b$.$ What secondary themes $($have at least two$)$ did you discover that are also interesting?

c$.$ What do your findings suggest about whether people trust AI or have confidence that AI can help them in searching for products$/$services$?$